The National Center for Quality Afterschool

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Afterschool Lesson Plan Database

Lesson Plan

Creating Student Advertising
Subject: Literacy
Grade span: 9 to 12
Duration: 4 sessions, 60 minutes
This lesson was excerpted from the Afterschool Training Toolkit under the promising practice: Story and Literature Dramatizations


Advertising is a powerful and enticing part of youth culture; the most popular ads slip into teens' daily banter and often influence their behavior as well. Media ads are powerful, but short, dramatic presentations of persuasive language and imagery. This activity asks teens to analyze how these ads work, select messages that are important to them, and work in teams to create and enact media advertising that expresses their own voice and values. Schedule four one-hour sessions to complete the project.

Learning Goals:



Day one -- Work with students to:

What to Do:

Day two -- Working in groups of three to five members, students: Day three -- Student groups: Day four -- In whole group, students

Evaluate (Outcomes to look for):

Online Training for Afterschool Staff
The Afterschool Training Toolkit is available online free of charge.

The following resources can be used with the online Afterschool Training Toolkit to give you the resources you need to build fun, innovative, and academically enriching afterschool activities.