Resource Description This resource addresses the topic: Communication.

Influence: The Psychology of Persuasion (New)

Robert B. Cialdini

This resource explains the psychology of why people say "yes" through six universal principles. Each chapter and accompanying anecdotes develop readers' skills in meeting crucial objectives, effecting behavioral changes, and ultimately influencing a positive atmosphere. The author invokes productive humor and personality throughout the text and uses literary, social, and historical references to illustrate principles in an interesting and educational way. (320 pages)

© 2007 Print $17.95

Harper-Collins 10 E. 53rd St. New York, NY 10022 Web: http://www.harpercollins.com

Prices of resources listed in this guide were accurate as of July 2008. Please contact the publisher for current availability and pricing.